On this day in 2012, global pop sensation Rita Ora took her fans on a visual journey through the streets of her hometown in the music video for “Shine Ya Light.” The video, which was shot in various locales across Prishtina, Kosova’s capital, served as more than just a backdrop for the song. It became an evocative homage to the culture, landmarks, and people of Kosova.

What set this video apart was its vivid inclusion of Albanian traditional dance, performed atop the iconic NEWBORN monument—a symbolic representation of Kosova’s hard-won independence. The monumental installation, unveiled on February 17, 2008, the day Kosova declared its independence, is re-painted every year with messages and art, reflecting the changing moods and hopes of the nation.

Rita Ora’s decision to film “Shine Ya Light” in Kosova was a significant boost for the country’s international profile. Having gained its independence just a few years prior, in 2008, Kosova was still striving for global recognition. The video reached millions of Rita Ora’s fans worldwide, effectively putting Kosova on the map for an audience that might not have otherwise engaged with the young nation.

Moreover, Rita Ora’s venture became part of a broader movement of diaspora artists choosing to honor their roots while simultaneously serving as cultural ambassadors for Kosova. The country has expressed its gratitude for the continual promotion efforts of Ora and other artists who proudly represent their homeland on a global stage.

In showcasing the city of Prishtina and incorporating elements of traditional dance, the “Shine Ya Light” video went beyond mere entertainment—it celebrated the rich cultural tapestry of Kosova. It served as a testament to the power of art in bridging geographical and cultural divides, and it marked an emotional and impactful return for Rita Ora to the land that saw her first steps towards stardom.